Growth Decoded

CAC:LTV dynamics

Business model design

Sep 22, 2025 • Darius Safavi

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1

GTM Alpha

The value in high-intent prospect data

Sep 15, 2025 • Darius Safavi

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1

Deconstructing ARR

Impressive traction on little headcount?

Sep 5, 2025 • Darius Safavi

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What's the value in a brand?

A conversation with a former executive of a leading American investment bank - now running a boutique consultancy - reminded me of the power in brand.

Sep 1, 2025 • Darius Safavi

August 2025

No growth before PMF

High churn, and an inability to generate word-of-mouth referrals, are strong signals that a business' product, or service, is not adequately meeting…

Aug 29, 2025 • Darius Safavi

Building vertical-focused performance marketing agencies

Leveraging AI workflows to increase net margins.

Aug 3, 2025 • Darius Safavi

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July 2025

When early traction becomes a straightjacket.

A while back, I was hired as a GTM consultant for a series A start-up.

Jul 15, 2025 • Darius Safavi

Helping an early-stage company set up a lead generation campaign

Last month, I helped an early-stage company set up a lead generation campaign using paid traffic.

Jul 7, 2025 • Darius Safavi

June 2025

Fascinating development from the Perplexity team.

This is a fascinating development from the Perplexity team.

Jun 30, 2025

April 2025

Using GenAI as a "strategic advisor"

Over the last several months, I’ve found myself using generative AI more and more as a "strategic advisor".

Apr 30, 2025 • Darius Alex Safavi

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15 minutes on the phone with a robot.

15 minutes on the phone with a robot.

Apr 24, 2025 • Darius Alex Safavi

Staying up-to-date with AI can feel overwhelming.

Blink and you’ve missed something.

Apr 21, 2025 • Darius Alex Safavi